Helping High Achievers Unlock Their Potential

Equipping individuals and teams with tools, confidence, and strategies to thrive in a world of bots, burnout, and the beautiful mess of being human.

Meet Your Coach — Andry Smith

I’m Andry Smith — a recovered growth killer (mostly my own). For years, I didn’t believe big things were meant for me. I kept my dreams small, played it safe, and let a poor mindset run the show. That started to change when I discovered something called Neuro-Linguistic Programming (NLP) in 2012. It cracked open a new way of seeing myself and the world. I realized that your mind is either your greatest ally or your biggest block — and if you don’t train it, you’ll keep reliving the same story.

My Transformation

From Fear to Fulfilment

Through mindset work, brain training, and a lot of personal growth, I developed the belief that something better was possible — and, more importantly, that I could create it. That belief helped me start again when I arrived in New Zealand with a 6-month visa, no roadmap, no network, no money, and no fluent English. And it’s still what drives me today. I don’t pretend it’s been easy — reinvention rarely is. I’m still learning and growing, and I bring that same realness to the work I do with clients and partners.

Initiatives & Impact

Championing Representation & Growth

Since 2016, I’ve coached thousands of people and launched high-impact initiatives like LatiNate PRO, the first fully online career coaching platform dedicated to Hispanic professionals in Australasia.

Through this initiative, we’ve not only supported individuals but also worked with companies and education providers to increase representation, inclusion, and meaningful career outcomes for migrant and minority professionals — something I care deeply about.

Credentials & Expertise

Bilingual Coach with a Purpose

I'm a bilingual (🇬🇧–🇪🇸) certified NLP coach, speaker, consultant, and learning designer helping professionals, companies, and educators unlock real potential — and actually thrive, not just operate on autopilot.

I’ve had the privilege of creating and delivering transformative program for educational institutions, non-profits, startups, coaching providers, and government agencies — turning job seekers into standouts and teams into powerhouses.

Core Beliefs

What I Stand For

  •  You can do it all and have it all… once you develop the right mindset.

  •  Focus on always giving your best — let the process unfold.

  • Opportunities aren’t found; they’re created.

Let’s Grow Together

A Global Impact, A Personal Touch

Now based in Australia — impacting globally — and exploring the country with my husband while dodging snakes and the occasional spider, I continue to help institutions, leaders, and professionals build purposeful lives through coaching, events, and fun neuroscience-based programs.

Growth doesn’t happen by chance — it happens by rewiring your brain, preparing for it, and taking action.

As a career strategist and leadership coach, I’ve helped high achievers recognize their worth, supported companies to thrive through skill development, and guided individuals to unlock their true potential.

My mission? To equip amazing humans like you — or your team — with the tools, confidence, and strategies to thrive in a world of bots, burnout, and the beautiful mess of being human.

Based in Australia & NZ —
 Impacting Globally


Have questions?
[email protected]

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